{"id":9739,"date":"2022-12-12T11:53:04","date_gmt":"2022-12-12T10:53:04","guid":{"rendered":"https:\/\/lekiosque-med.dz\/?p=9739"},"modified":"2022-12-12T11:53:04","modified_gmt":"2022-12-12T10:53:04","slug":"shopping-interactif-amazon-sinspire-de-tiktok","status":"publish","type":"post","link":"https:\/\/lekiosquesport.dz\/?p=9739","title":{"rendered":"Shopping interactif: Amazon s\u2019inspire de TikTok"},"content":{"rendered":"<p style=\"text-align: justify;\">Amazon vient de lancer une fonctionnalit\u00e9 inspir\u00e9e de TikTok pour pr\u00e9senter ses produits aux clients, selon le Wall Street Journal, alors que de plus en plus de plateformes en ligne explorent les possibilit\u00e9s de commerce social suite au succ\u00e8s de TikTok.<\/p>\n<p style=\"text-align: justify;\">La nouvelle fonctionnalit\u00e9 \u00ab Inspire \u00bb d\u2019Amazon sera disponible pour certains utilisateurs cette semaine sous la forme d\u2019un flux continu de photos et de vid\u00e9os de produits que les clients peuvent acheter via son application.<\/p>\n<p style=\"text-align: justify;\">Les flux de photos et de vid\u00e9os seront adapt\u00e9s \u00e0 chaque utilisateur en fonction de ses int\u00e9r\u00eats, ce qui permettra \u00e0 chacun de \u00ab liker\u00bb un produit sp\u00e9cifique avant de l\u2019acheter.<\/p>\n<p style=\"text-align: justify;\">Cette nouvelle fonctionnalit\u00e9 offrira \u00e0 Amazon la possibilit\u00e9 d\u2019augmenter ses b\u00e9n\u00e9fices, car la soci\u00e9t\u00e9 a pr\u00e9vu un chiffre d\u2019affaires compris entre 140 et 148 milliards de dollars au quatri\u00e8me trimestre 2022, alors qu\u2019elle pr\u00e9voyait auparavant 155 milliards de dollars.<\/p>\n<p style=\"text-align: justify;\">D\u2019autres entreprises, dont Meta, Alphabet Inc. de Google et Instagram, ont lanc\u00e9 des fonctionnalit\u00e9s sociales similaires ces derni\u00e8res ann\u00e9es pour promouvoir les produits disponibles via leurs applications respectives, alors que plus de 226 milliards de dollars ont \u00e9t\u00e9 d\u00e9pens\u00e9s en publicit\u00e9 sur les m\u00e9dias sociaux l\u2019ann\u00e9e derni\u00e8re.<\/p>\n<p><strong>F.B.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon vient de lancer une fonctionnalit\u00e9 inspir\u00e9e de TikTok pour pr\u00e9senter ses produits aux clients, selon le Wall Street Journal, alors que de plus en plus de plateformes en ligne&hellip; <\/p>\n","protected":false},"author":1,"featured_media":9740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/lekiosquesport.dz\/wp-content\/uploads\/2022\/12\/Amazon.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/9739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9739"}],"version-history":[{"count":1,"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/9739\/revisions"}],"predecessor-version":[{"id":9741,"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/9739\/revisions\/9741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=\/wp\/v2\/media\/9740"}],"wp:attachment":[{"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lekiosquesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}